The Making of the 3rd Eye RageRunner: Behind the Scenes of Our Limited Drop
Our RageRunner Hydration Packs are more than just bags—they’re limited edition drops, each with its own vibe and style. These aren’t your run-of-the-mill packs. Each one comes with dual bladder chamber bladders, so you can fill one with water and the other with, well, whatever keeps you in the zone—beer, vodka, or even ranch dressing if that’s your thing!
Every RageRunner drop is a different print, a different style, and once they’re sold out, they’re gone for good. This is why each bag is to be very special and have its own tone, style, print method, and vibe.
This drop we wanted to create a bag that parlayed with the Tomorrowland music festival. This is a festival in Belgium that’s all about being enchanting, immersive, and dreamlike.
Gathering Inspiration
We kicked things off by gathering inspiration that would help us nail the look and feel we were going for. Tomorrowland has this ethereal vibe, so we knew we wanted to incorporate shiny gold elements and keep the color palette monochromatic and muted. Nothing too crazy, just enough to capture that otherworldly energy.
Bringing the Vision to Life
Once we had our inspiration, it was time to start searching for the perfect patterns. We hit up Adobe Stock and searched for keywords like “gold pattern,” “gold abstract art,” and “golden shimmer art” until we found something that clicked.
Finally we came across a pattern that was close, but it had some blue in it that didn’t fit our vision. No problem—we took it into Photoshop and made it all gold, exactly how we envisioned it.
The Game-Changer: Foil Printing
To really make this bag stand out, we decided to try a print method called foil printing. This isn’t your typical sublimation or high-density printing. With foil printing, actual foil is pressed onto the fabric, giving it that shiny, dreamlike vibe we were aiming for. It was the perfect finishing touch.
Final Thoughts
Our design process might seem simple, but it’s all about capturing the right vibe and pushing the limits. We gather inspiration, experiment with new techniques, and create something that’s not just a bag but a statement. The Third Eye RageRunner is exactly that—a blend of innovation, creativity, and a whole lot of festival magic.
GET YOURS BEFORE IT’S GONE
Remember, each RageRunner drop is a limited edition. Once they’re gone, they’re gone for good. Don’t miss out on this one-of-a-kind piece. Grab your Third Eye RageRunner before it’s too late!